Valentine's Day roses in Dubai: 12, 24, 50 or 100 roses, prices and timing

# Key takeaways

• Servia's classic red roses are AED 159 for 12, AED 259 for 24, AED 449 for 50 and AED 799 for 100. Published prices for 100 roses at other Dubai florists run from about AED 699 to AED 995+.
• Valentine's Day is a peak day: the Dubai same-day cut-off moves to 4 PM and fixed slots are not offered. 100-stem orders normally need ordering by 2 PM, so pre-order.
• The midnight slot (11 PM to 12:30 AM, +AED 60 in Dubai) must be ordered by 8 PM.
• A signature rose box starts at AED 299 (30 roses); a 100-rose luxury hatbox is AED 1,199.

For Valentine's Day in Dubai, 12 red roses cost AED 159 with Servia and 100 red roses cost AED 799, and the most important decision after the number of roses is ordering early enough. On 14 February the same-day cut-off in Dubai moves two hours earlier, fixed delivery slots are not available, and large rose orders need extra preparation time. Here is how to choose a size, a style and a delivery plan.

# What 12, 24, 50 and 100 roses commonly signal

There is no fixed rule. These are simply the meanings people commonly attach to each size, so choose the one that feels right for the relationship:

Every bouquet uses premium red roses of 50 to 60 cm where available, with a wrap and a free message card, handcrafted and delivered by Servia's vetted partner florists. Delivery in Dubai is AED 20, free above AED 250, so every size from 24 roses up ships free.

For comparison, published prices for 100 red roses at other Dubai florists range from about AED 699 to AED 995 and above, depending on stem length, wrapping and whether delivery is included.

# Why rose prices rise around 14 February

Red roses are the one flower almost everyone wants in the same fortnight. Demand spikes worldwide in the run-up to Valentine's Day, growers and importers prioritise large orders, and florists need more staff and couriers for a single day. Many florists raise prices in response, and the most popular options can sell out.

The practical takeaway is to book early. Pre-ordering locks in your choice, gives the florist time to source enough stems and means you are not relying on a same-day slot on the busiest delivery day of the year. Servia confirms the order and the final total before you pay.

# Bouquet, box or hatbox?

A wrapped bouquet is the classic. It looks generous, photographs well and suits every size from 12 to 100. The recipient needs a vase, so consider adding a glass vase for AED 39.

The signature rose box, from AED 299 (30 roses), arrives arranged and ready to display, with no vase or trimming needed. It suits offices and small flats where a tall bouquet is awkward.

The 100-rose luxury hatbox, AED 1,199, is the showpiece: a round box packed with 100 roses, designed to be the centre of the room. It is a good choice for a proposal or a milestone anniversary.

Arrangements may vary slightly with seasonal availability, which matters more around Valentine's Day than at any other time of year.

# Midnight delivery and peak-day rules

A rose delivery at the stroke of midnight is a popular way to start 14 February. Here is how the rules work in Dubai:

1. The midnight slot runs from 11 PM to 12:30 AM and costs AED 60 extra.
2. It must be ordered by 8 PM. For the night of 13 to 14 February, order days ahead, because capacity is limited and is confirmed when you book.
3. On 14 February itself, the same-day cut-off is 4 PM and fixed 2-hour slots are not offered.
4. 100-rose orders normally need ordering by 2 PM on the day, and on Valentine's Day it is sensible to order them several days in advance.
5. The 90-minute express option (+AED 35) is only offered where a partner florist has capacity, which is least likely on the busiest day of the year.

# Add-ons and finishing touches

Add-ons travel with the roses and are confirmed in the same order:

• Chocolates, from AED 49, or the roses and chocolates combo from AED 219
• A 0.5 kg cake from AED 99, or roses with a cake from AED 279
• Foil balloon AED 35, balloon bunch AED 55
• Teddy from AED 49
• Glass vase AED 39
• Message card, free

For an office delivery in Downtown or Business Bay, keep it simple: a rose box or a 24-rose bouquet with a card, and the recipient's name, company and floor. If you want to see the arrangement before it leaves, a photo on WhatsApp before dispatch is available on request.

You can order on the flower delivery page or on WhatsApp by sending the area, the number of roses and your budget.

# FAQ

How far ahead should I order Valentine's roses in Dubai?

For 12 or 24 roses, ordering a few days ahead is comfortable. For 50 or 100 roses, a hatbox or a midnight delivery, order about a week ahead if you can, because large rose orders and midnight capacity are the first to fill up around 14 February.

Do I have to choose red roses for Valentine's Day?

No. Red is traditional, but pink roses suit a newer relationship and mixed bouquets suit someone who prefers variety. Ask for a colour when you order; availability around 14 February may vary slightly, so a short note on what you would accept as an alternative helps.

How long will Valentine's roses last?

With care, roses typically last several days to about a week. Trim the stems at an angle, put them in fresh water quickly, change the water every day or two and keep them away from direct sun and AC vents. For a rose box, keep it out of direct sun and away from AC vents in the same way.

Can I send roses anonymously?

Yes. Leave the card unsigned or sign it with a clue, and note in the delivery instructions that the sender should not be named. The courier will then only ask for the recipient by name.